For direct-to-consumer ecommerce stores, great photos are the only way for prospective customers to fall in love with your products. But if you sell glass vases, sunglasses, sparkly jewelry, or other reflective products, the photos you take require a little more...
Whether we like it or not, converting traffic to sales has a lot to do with the photos. First, the catalog photo must make someone click. Then the detail shots on each product page must convince them to add to cart. Not everyone is a professional photographer, and if...
Flash has a bad reputation among photographers. Many articles for beginners—and I’ve written a few—recommend avoiding using it whenever possible. But, while you will generally get better photos when you don’t use flash, there are some situations where it’s essential....
When it comes to online shopping, you only get one chance to make a first impression, and having high-quality product photography can go a long way toward making sure it’s a great one. How you style your product, the lighting and background in your studio, your camera...
When it comes to online shopping, you only get one chance to make a first impression, and having high-quality product photography can go a long way toward making sure it’s a great one. How you style your product, the lighting and background in your studio, your camera...
