The Demographics and Interest sections include Overview
reports, along with new Age, Gender, and Interest Categories
- They allow you to better understand who your
- You can segment the rest of your Analytics
data by these same characteristics so you can understand how
converting and non-converting visitors differ (and many other
- These are the same demographics & interest
categories used to target ads on the Google Display Network.
Use these insights about your visitors to refine your ad
- Not all of your visitors may have demographics
associated with them, so these reports may only represent a
subset of your visitors and may not be representative of your
overall site composition.
Google Analytics Demographics and Interest Reports
This extension makes it prossible for you to use the
Demographics and Interest sections from Google analytics.